ABOUT CAPITOL MEDIA STRATEGIES (CMS)

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For over 30 years I represented some of the biggest and best names in the media business including The Washington PostUSA TODAYThe Washington TimesE.W. Scripps and Washingtonian Magazine.

During that time, as the advertising industry evolved from traditional to new media, I have been at the forefront of the sea change and had the pleasure and good fortune of working with some of the industry’s most innovative and brightest minds.

Whether meeting with the world’s largest advertising agencies and their Fortune 500 clients or calling on a wide variety of regional and local businesses (automotive, associations, B2B, financial, retail, non-profits and political), the one constant has been my ability to connect with people to better understand their needs and goals and develop print, digital, radio and direct mail solutions to help them achieve success. 

In a world of cookie-cutter, self-service platforms where large, new media companies want you to register, login and start checking boxes (all with the assumption that you actually know what you’re doing), we offer a managed service relationship where together, we will utilize research and data and leverage the skills, shared knowledge and expertise of our best-of-breed partners to effectively create, execute, track, measure and optimize your custom media plan against a specific ROI (Clicks, Engagements, Likes, Customer Acquisition, Leads, Donations, etc.). These metrics can be scaled up or down based on variables such as your goals, budget, timing, tactics and/or  creative needs.

Unlike some digital media companies who are wed to one particular technology and who often hide behind a wall of lack of transparency, you’ll know down to the penny what you bought, where your ads ran and will have the assurance of premium quality, brand safe and highly-visibility inventory. 

We welcome the opportunity to learn more about your business, political campaign or organization and helping you manage your data-targeted digital, cable TV, streaming audio and print/direct mail advertising in the most effective and cost-efficient way. 

Cheers!

 

Ted Duggan
President