Governor Leverages Mobile Digital Advertising to Engage Millennial & Hispanic Voters to Win Landslide Re-Election
Over 100MM ads were delivered to the iPads and iPhones of the target voter segments. The candidate's 30-second video was viewed over 35,000 times, with nearly 200 voters adding a vote reminder to their calendars, and 400 voters sharing the email with friends. The Governor was re-elected by 20 points at the polls and achieved double digit improvement in the Hispanic vote.
proprietary green score impacts medical marijuana vote in florida - digital campaign leads to record vote
Those who saw the Internet advertisements voted for the Amendment at a rate of 65%, while those that did not voted only at 53%. The Amendment reached 58% support at the polls - the 2nd highest level of support in any state, winning roughly 500,000 more votes than the Republic winner of the Governor's race.
medicare advantage advocacy organization leverages digital advertising to achieve congressional action
The multi-channel campaign helped influence 205 members of Congress to contact CMS and object to the proposed cuts. The impact of the effort was a 3.25% increase to Medicare Advantage funding.
GLOBAL HEALTH INSURANCE PROVIDER BOOSTS RESPONSE RATE IN DIRECT MAIL CAMPAIGN BY SIMULTANEOUSLY UTILIZING DIGITAL ADVERTISING
31% increase in conversations, 17% higher lead to sales ratio, 17% lower cost per sale and 100% increase in leads.
NATIONAL MORTGAGE INSURER USES DIGITAL MARKETING TO RAISE BRAND AWARENESS ACROSS ITS CLIENTS AND CONSUMERS
The ads delivered a 600% lift in response vs. prior digital campaign benchmarks and inbound lead request volume increased by nearly 300%. Additionally, the test set outperformed the control set by more than 200% when evaluated on total revenue generated, percent account growth and net new client activity.
leading national law firm leverages targeted data and digital advertising to generate quality leads for its services
The campaign proved to be an effective marketing tactic for the law firm, providing a lower cost per qualified lead than any other advertising medium the firm had used in the past, while also branding the law firm as a worldwide leader in specialized legal services.
charity run leverages digital advertising to drive registrations and donations
Over a five week period the campaign had a conversion rate of 28% as measured by registrations or donations. Impressions delivered a click through rate of more than 200% above Google's industry benchmark.
large regional health care systems leverages online advertising to drive enrollees in health plans and increase its brand awareness
Based on the system's initial tracking of net new patient volume, its executive team predicted a 600% return on advertising spend. The system's landing page enrolled more than one net new patient each day of the campaign and saw nearly 100 incremental "shoppers" over that same time frame.
large national health insurer utilizes digital advertising to find medicare eligible consumers online
We were able to reduce the client's cost per acquisition (CPA) by 22% over the previous year. The campaign reached 200,000+ unique Medicare eligible users online within the state and achieved an 87% increase in Medicare applications over the previous year.
cancer center leverages digital expertise to generate qualified leads online
The campaign provided a 400% return on investment based on the lifetime value for the client and delivered a cost per acquisition (CPA) that was less than half the client's benchmark goal.