WHAT WE DO

PRINTING/DIRECT MAIL

For years, companies and organizations have successfully utilized the sophisticated data-targeting capabilities that direct mail offers

 

According to the Data & Marketing Association, in 2016 customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled – reporting an astounding 190% increase! So it’s no wonder that for brands that have never mailed before are finding it a viable medium for both their retention and acquisition efforts.

In a digitally-dominated world, how could this happen?

The big change is an increase in mailings paired with digital intelligence – browsing behavior and sophisticated modeling based on preferences make mailings extra timely and relevant.

Capitol Media Strategies’ printer/direct mail partner was established in 1917 and has the infrastructure and capabilities to deliver high quality print and mail services all over the country at truly affordable prices.

In 2016, they successfully printed and delivered over 51 million pieces of mail across the US.

As a full service, union commercial offset, web and digital printer utilizing the latest print communication technologies and strategies, they deliver the highest-quality material in the most efficient manner possible and offer sound advice and complete, customer-driven solutions to deliver the best overall value and the highest return on printing investments.

Either in conjunction with a corresponding digital campaign or as a stand-alone direct mail campaign, we will take the time to learn about the audiences and businesses segments you serve, listen and gain a keen understanding of your challenges and market opportunities and combine fresh ideas with comprehensive in-house printing, mailing, fulfillment and technology offerings to create innovative strategies for increased success.

 

 

 

EQUIPMENT

Our printer/direct mail partner is a full-service, G7 Master commercial printer utilizing the latest technology in pre-press, offset and web printing, digital printing, bindery, mailing and technology-based solutions to produce the highest-quality product in the most efficient manner possible.

 

QUALITY

Our proofing and printing presses have been G7® Master Printer Qualified. G7® is a method defined by the Print Properties and Colorimetrics Working Group of IDEAlliance. The application of this method enables printers to reproduce a similar visual appearance across different printing types and substrates.

 

DATA SECURITY

We take the security of our clients’ data seriously, which is why we utilize a top-tier data processing facility located in Houston, TX. The center was designed in collaboration with HP & RR Donnelley and incorporates advanced high-density HP servers, storage, and networking systems needed to power the company's advanced Hybrid Delivery cloud computing solutions.

The facility is Level 4 compliant, ensuring 99.995% availability. It is built to the highest security levels to secure data and ensure uninterrupted service in the event of power outages or violent acts of nature such as hurricane, tornado or flood.

 

COMMERCIAL PRINTING

We offer a range of commercial sheet-fed and web printing services to help communicate your message.  Our years of experience and technological solutions allow us to create dynamic printed pieces, bringing your creative vision to life. To complement these services, we also offer a state-of-the art pre-press department and a complete array of bindery services.

We give our customers access to over 280 sheet-fed presses with the ability to print up to 81 inches and up to 12 colors.  Our web press facilities can print up to 8 colors and offer both heat-set and cold-set web capabilities.

Our partner is a qualified G7® Master Printer.  G7® is a method defined by the Print Properties and Colorimetrics Working Group of IDEAlliance. The application of this method enables printers to reproduce a similar visual appearance across printing types and substrates.

 

DIGITAL PRINTING

Capitol Media Strategies' customers have access to one of the world’s largest digital printing networks giving them the ability to do short run print work cost effectively while also utilizing the power of personalized print communications.  The ability to produce quick turn, cost-effective print items gives our customers the flexibility they need to meet their needs.

Capable of producing over 30 million, four-color pages each day, our world-leading digital platform includes more than 220 high-end digital presses across North America and a growing international presence.

MAILING AND FULFILLMENT

Direct mail is one of the most effective methods for communicating your message.

 From short to long runs, we can help you deliver highly targeted direct mail campaigns. Utilizing the latest ink-jet and inserting technologies, we are able to quickly and efficiently process mail so that your message gets out fast.  Our data processing and mail piece design experts help you reduce postage costs.

 We also provide a variety of fulfillment services for our clients. These services include assembling, packaging, storing and distributing materials. Many organizations utilize our fulfillment services to help manage their print inventory as well as to provide "just-in-time" assembly and delivery of customized materials to end users.

 

POLITICAL PRINTING

Our printing/direct mail partner is one of the nation’s leading producers of political printing and mailing. With an array of capabilities that allow us to quickly meet tight deadlines, they are experts at meeting the unique needs of campaigns and political organizations.  

 

Let Capitol Media Strategies Be Your One Stop Shop For ALL Of Your Printing/Direct mail Needs

→ Political Persuasion Direct Mail

→ Fundraising Direct Mail

→ Variable Data GOTV Mail based on specifically defined segments

→ Doorhangers

→ Large-Format Banners and Signs

→ Promotional Products